Guest Post by Tony Viardo, CEO of the publisher Astor + Blue Editions

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Awhile back I posted an excerpt from Extraordinary Rendition by Paul Batista. The publisher of that book and many other wonderful books is Astor + Blue. Right now, Astor + Blue is having a Holiday Season Price Promo for Extraordinary Rendition for only $1.99. In fact, Astor +Blue Editions has put its entire first season’s list of e-book titles on a holiday promotional sale for $0.99 or $1.99. The sale will continue through January 7, 2013. This is a great deal and if the excerpt from Extraordinary Rendition peaked your interest, now is a great time to get it. Who doesn't like a holiday sale? Their whole can be found here: http://astorandblue.com/catalog/.

As a bonus treat, here is a guest post by the CEO of Astor + Blue, Tony Viardo. Enjoy.

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Digital Publishing: The Grinch Who Stole Christmas?

So how many articles have we read about E-books and Digital Publishing this year? For anyone who generally follows the book world (rabid booklover, book-blogger, industry pro or casual reader), we’re literally inundated with the amazing numbers—“E-book sales up 125% (again) over the 175% they were up from last year’s 225% increase!”—and equally amazing technological announcements—“Next Fall, the new ZimWittyZoomDitty tablet not only updates your Facebook and Goodreads friends whenever you snort in disgust … it cooks dinner for you at the same time!”

This leads many to take at least casual stock of what’s going on/going to happen to the “Publishing World” as we know it.  And if your friends are like my friends (hardcore print book consumers), that stock is usually pretty morbid (sharp Greenwich Village angst not included): “Print books are doomed, so are brick-and-mortar stores.  Goodbye literary quality. Oh and some pajama-wearing techie living in a basement with a laptop is going to be the new Sulzburger; we’ll all have to bow down!”

If you (or that good friend of yours) fall into the mortified category, my take (for what it’s worth) may come as positive news:  E-books are not, and will not be, the Grinch Who Stole Christmas; in this case, the “Print World’s” bacon. Now, as the owner of a “Digital First” publishing house (Astor + Blue Editions, www.astorandblue.com) my opinions may easily be written off as self-serving and invalid.  But bear with me for a minute… these are fact-based observations and I might just make sense (Someone tell my mom and dad).

As someone who earns a living from publishing, I have to follow numbers and industry trends as closely as possible.  And while some see doom and gloom for Print, I see exciting developments for both Print and E-book formats.  What do the numbers show?  Digital book revenue is skyrocketing, print revenue is declining.  Natural conclusion?  E-books are killing print books. But not so fast.  Historically, Print revenue has always seemed to be declining (even before E-books were invented), but that doesn’t mean the book market is dying or shrinking.

We have to remember that in fact the book market is growing. Readership always grows because population always grows.  Every year, new readers enter the vast pool of the club that is “adult readership,” (despite Dancing with the Stars). And every year more readers are being born and theoretically being inspired by Ms. Crabtree’s elementary reading class.  **So why the decline?  Readership grows gradually, but the sheer number of books and book vendors grow exponentially, showing an investment loss almost every year. (Basic statistics: the widening universe makes it look like a shrinking pie when it isn’t).

So what does this mean?  If you look at the numbers (historically), revenue for print books may have declined, yes, but not more than “normal,” and not significantly more than it did when there were no E-books around. (This is arguable of course, but the long term numbers do not show a precipitous drop-off). The yearly revenue decline, if there is one, can just as easily be written off to economic conditions as to E-book competition.  Bottom line:  Any drop in print revenue that may be caused by E-books are not significantly sharp enough to declare that E-books are destroying print book sales.  (Hence no Grinch).

What may be happening, and what I believe is happening is that a whole new market for E-books is developing, while the print book market growth, like Publishing as a whole, is still growing at a historically gradual pace. (Boringly flat).  Come up with your pet anecdote here, but I believe that more new readers are entering the market (who otherwise wouldn’t have) because of E-readers; existing readers are consuming more books (both print and e-book) than they did before; and while it would seem that a certain print title is losing a sale whenever readers buy it in E-book format, this is offset, at least somewhat, by the fact that more print titles are being bought (that otherwise wouldn’t) because of the extra marketing buzz and added awareness produced by the E-book’s cyber presence.  All of it evens out in the end, and I believe, ultimately fosters growth industry-wide.

So take heart Print fans, E-books are not the dark villain you think they are.  And here, I should correct my earlier analogy—that E-books are not the Grinch Who Stole Christmas.  They may actually be the Grinch…in as much as, at the end of the story, the pear-shaped green guy ended up not only giving all the presents back to the singing Who-villers, he created a flash mob and started a big party as well.

Moranthology

Moranthology by Caitlin Moran
review copy provided by Harper Perennial
Description from Goodreads:
MORANTHOLOGY The very best of Caitlin Moran – in the first ever collection of her writing

‘In HOW TO BE A WOMAN, I was limited to a single topic: women. Their hair, their shoes and their crushes on Aslan from The Lion, The Witch & The Wardrobe (which I KNOW to be universal).

‘However! In my new book MORANTHOLOGY – as the title suggests – I am set free to tackle THE REST OF THE WORLD: Ghostbusters, Twitter, caffeine, panic attacks, Michael Jackson’s memorial service, being a middle-class marijuana addict, Doctor Who, binge-drinking, Downton Abbey, pandas, my own tragically early death, and my repeated failure to get anyone to adopt the nickname I have chosen for myself: ‘Puffin’.

‘I go to a sex-club with Lady Gaga, cry on Paul McCartney’s guitar, get drunk with Kylie, appear on Richard & Judy as a gnome, climb into the TARDIS, sniff Sherlock Holmes’s pillows at 221b Baker Street, write Amy Winehouse’s obituary, turn up late to Downing Street for Gordon Brown, and am rudely snubbed at a garden party by David Cameron –although that’s probably because I called him ‘A C3PO made of ham’. Fair enough.

‘And, in my spare time – between hangovers - I rant about the welfare state, library closures and poverty; like a shit Dickens or Orwell, but with tits.’

My Take:
Before picking up Moranthology, I hadn't read any of Caitlin Moran's work. Why? Who didn't tell me about her? Someone is in big trouble. I'm pretty sure someone was supposed to tell me about her before now.  

This book made me laugh out loud. It made me laugh so hard I cried. It made me laugh in that way that causes my kids to peek  warily around the door frame for fear that mom has totally lost it this time. 

I don't really know how to explain or review Moranthology, because there are so many varied pieces. I will give examples of some of my favorites - which means the ones that made laugh crazily and alarm my family.  

Just the title of this piece made me laugh: "I Am a Dwarf Called 'Scottbaio'". In this piece, Moran examines World of Warcraft and creates a character and then madness ensues.  As a long-time gamer, I could relate to her adventures or misadventures, however you want to characterize them. 

I loved the interviews of Keith Richard and Paul McCartney - these should not be missed. I also really enjoyed her reviews, discussions about, fan ravings, whatever you want to call them of Sherlock and Doctor Who.  Her interview with Lady Gaga was eye opening for me. I don't keep up with most pop artists and while I do enjoy her music, especially for working out, I wouldn't consider myself an actual fan of Gaga. The interview piece shed new light and did alter my perceptions of her. 

I found her stance on goody bags to be quite funny and not without a certain logic. Since I have given up having actual parties for my kids (now we just load up a bunch of their friends and take them to see a movie), it is no longer an issue, but I do see her point. 

My one and only complaint about Moranthology, is that Moran has forced me to really look at the plot of Downton Abbey, and while I will concede some of her points, I will never forgive her for making me look so closely at the plot line and forcing me to admit that it can be a bit silly sometimes. I. Will.  Never. Forgive. Her. Ever. 

The book isn't just funny stuff though. Moran also tackles economic issues, poverty, women's issues, parenting, drinking and even fashion. I thoroughly enjoyed reading Moranthology and I will now add  How to Be a Woman to my wish list.